The characteristic Russian graphic elements that occur in folk crafts can be registered as trademarks in Russia. The proposal was submitted to the Ministry of Industry and Trade from the Association of Art Industry Market and the National Union of Artistic Festivals.
If the initiative is approved, manufacturers will be obliged to pay a special tax for the use of these designs.
The authors of the proposal believe that this is an effective way to deal with counterfeit products and counterfeit souvenirs abroad.
First of all, it is true for the famous “Gzhel”, “Khokhloma”, “Zhostovo” craft products. These names have already been registered as trademarks, but this is not enough to combat counterfeiting.