The Kalashnikov concern has registered “Kalashnikov” and “AK 47” trademarks in China to cover the main products of the enterprise – firearms, ammunition and shells (class 13), and also toys, including equipment for airsoft and paintball (class 28).
As stated in the press release, registration of these trademarks in China is an important step of the global strategy for consolidation the company’s intellectual property throughout the world.
“Since 2014, we have been working hard to consolidate and protect the legendary arms brand both in our country and abroad,” said Kalashnikov’s CEO Alexei Krivoruchko. “Kalashnikov is a world-famous brand, and its registration in China as a trademark is a big step forward in terms of legal protection. Now we have all necessary means to take legal action against pirated products, ultimately increasing the long-term value of the brand”.
Калашников / Kalashnikov trademark has been successfully registered in Russia in 2015 and covers the main products of the enterprise – firearms, ammunition and shells. The corresponding certificates for the trademark are issued by the Federal Service for Intellectual Property (Rospatent).
In this year, the work to protect the trademark was continued on the basis of an agreement between the company and the designer’s heirs. In 2016, a registration for firearm mock-ups has been achieved, along with a registration of a volumetric AK 47 trademark in Russia. Now it is extended to include software: computer games, CDs, DVDs, and other digital media, as long as they contain a depicture of the rifle.